Creative Problem Solver
Creative Problem Solver
The rebranding of the Ohmie illustrations takes strong inspiration from counter-culture aesthetics, giving the mascot a fresh, distinctive identity. These designs move away from conventional corporate imagery, opting instead for bold, playful visuals that evoke the spirit of underground comics and street art. This approach not only modernizes the brand but also aligns it with a more creative and alternative audience. The emphasis on individuality and rebellion against mainstream norms makes these illustrations feel authentic, capturing a sense of freedom that appeals to those who value originality. This shift in style positions Ohmie as a brand mascot that speaks directly to a younger, more creative demographic, focusing on uniqueness rather than conformity.